Nathan Caesar Management Digital

In a pretty stark world, Chilly's Bottles seemed to rise from the ashes to global recognition. How did this business redesign a household item and become the company with the fastest growing sales  across the last three years? I take a sneak peek at this innovative brand and their incredible journey to the top. It's pretty simple really- take a material that is leading the world to a global climate crisis and replace this with the stainless steel of a traditional flask; what's so different about that? Well that's where you're wrong, well.. not completely wrong, but there's more to it than that. "Simple really- replace the material leading to a climate crisis with stainless steel, right? Wrong." Although James Butterfield and Tim Bouscarle launched the business based on the century old flask, they added their own creative, striking and visually appealing designs to bring this product into the 21st century. They designed bottles that will keep water c...

After realising that social media, websites, TV and any other type of technological invention is largely dominated by a certain virus- I have decided to join in and write a short post explaining how you can be mentally fresh post-lockdown. For many, these times of isolation and limited social contact can be detrimental to so many individual's that struggle to maintain a positive mental state. It might not even be as personal as that- you might just be bored. If that's the case, this might just be the post for you. Where do I begin? I thought it would be beneficial to compile twenty various activities that might help you beat that lockdown boredom. So here it is- have fun: 1.   Listen to one song (or more if you're enjoying it) from each of the top 100 albums  of the decade - no skipping either. 2.  Create a short exercise circuit and do it in the garden (a quick search will bring up hundreds). 3.   Give gaming a go (could be a PS4, mobile app or something ...

Household waste- no one likes needlessly throwing away perfectly good food. It's a recurring problem for many modern households that struggle to use the perishable items that make their way into many fridges across the globe. But can this be prevented? Matt Schwartz , the CEO at Afresh , saw massive potential in this somewhat incomprehensible problem by creating a business that utilises AI (Artificial Intelligence) to help others plan their grocery demands. He outlines in his pitch for the business that despite the massive amount of expenditure on fresh food, the technology used by supermarkets still relies on manual processes and made the likelihood of food going to waste far more likely. WRAP , an organisation focused at building a world geared towards sustainable resource efficiency, has since highlighted a plan for 2025 that wants to reduce the 70% of household waste going to landfill- with statistics showing that 68% of this waste is edible food.  This is where...

It's safe to say that Gymshark have taken the world by storm. With an Instagram following in excess of 3.9 million people and a 2018 gross profit of £74 million, the sportswear company have burst onto the scene with aplomb. But why have Gymshark become so popular? For some readers, the question might be- who are Gymshark? But that's enough rhetorics- I'm going to peel back the edges of this shark-infested brand and discuss how this global business, founded in 2012, became the world's hottest fitness clothing retailer. What makes it so popular?   The ability of the business to attract a younger target audience is a massive factor in the success of Gymshark. With fitness clothing trending and incremental steps towards the onus placed upon physical activity, this untapped market was immediately capitalised on and boosted the athleisure industry immensely. The men's and women's clothing brand also put the customer first- but this isn't a new approach! Alth...

It's all so simple to make predictions about the future in terms of management by looking at what's happening now- but what about an idealist approach? We all have a dream of where we want to be working, how we want our lives to be run and define our day to day around achieving this. So by looking at the future of management, this will allow for a fresh approach to analysing how you can better understand where your industry is going. Objectively speaking, the workplace has already dramatically transformed- of course, technology cannot be ignored. There has been a massive push towards Augmented Reality (AR) and artificial intelligence within operational and factory work (as I recently discussed on  Quora ). Focussing on AR, this is so much more than just a tool used by Niantic to market Pokemon Go; it can be where your dreams are brought to life. If organisations can harness the true power of AR, we could see this generation notice the fundamental decrease in accidents in the...

The new decade is upon us, which brings with it the chance to ponder on successes, achievements and what could have been. It's a chance to align future progress to the groundwork set in 2019 or get the keys to those doors of opportunity in 2020 and beyond. It's easier to think of the negatives from the past decade, but what if we thought positively? I know what you're thinking- as British people this notion of pessimism is steeped in our genes. This notion of pessimism is often highlighted as a defeatist way of thinking, but what if paying closer attention to negative thoughts is the way forward? 'Everything happens for a reason' - right? I'm not here to lecture you on 'positive thinking', but let's be honest, this process of becoming enthusiastic about negative situations is going to take some time. The fundamental processes of positive reflection stems from the ability to flip those negative interactions into opportunist possibilities to progress....

When considering your choice of holidays, have you ever thought about a wellness retreat? Spending a week focused on self-improvement and relaxation which gets you away from everyday life sounds like a dream getaway, right? But could there be potential in workplaces offering retreats to employees to increase job satisfaction and increase mood? Picture the scene: it's a cold mid-January evening and you've just finished another mundane working day, but before you leave, your manager explains this great idea to send you and a few fellow employees on a retreat to say 'well done' for meeting organisational targets. This is where  Health Fitness Travel  come in through their approach at boosting productivity whilst also producing healthy and happy employees via body breaks, lifestyle changes and detoxes. The downside to working for some organisations is that employee satisfaction and wellness is not taken seriously enough. This is often evident when feeling guilty for callin...

If you're familiar with Worcester than you may already know that this month marks the end of a journey for many students at the university. Sitting amongst the murmur of classical music in a cathedral that is centuries old, you might be mistaken to think that you're in an American sitcom. The gowns, the graduate caps, the hoards of merchandise- it's all very picturesque; what does it all mean though? For some, this signifies the start of adult life, for others (like myself) another year of studying beckons. I took a moment to think about the journey I've been on and how I've changed as an individual. 'Not another boring post about reflecting on life..' Just hear me out! Although it's all so simple to put on your CV that you've just got a degree or to state in an interview that I only got a 2:1- your degree is so much more than that and here's why: 1. You're one of the lucky ones to have experienced university life. You've had those expe...

What does the future of sport look like? Will people even leave their homes to reach their exercise goals? Should you exercise from home and forget about the gym? These questions are looming, but by looking somewhat briefly at the mammoth rise of the world-renowned Peloton fitness company, this may allow for a predictor of future sporting trends and what is to be expected. For those of you that are unfamiliar with Peloton (where have you been?), this fitness focussed business looks to provide everyone with the opportunity to get active via virtual live fitness sessions. By the term virtual, I don’t mean those clunky virtual reality headsets, but via a screen on an indoor bike, treadmill or even your TV. It’s not only participation however, the opportunity to compete against your friends, family or even Mark Cavendish himself (good luck!) in cycling is a unique selling point. On first impressions, Peloton inherits a simple website that markets an even simpler idea. Within seconds, ...

Unlike most people, I enjoy the allure of advertising campaigns, hence why I thought I would look at the recent ' You Can't ' Samsung TV advertisement with the hope of evaluating its effectiveness. I'm going to start this post a bit bluntly- I don't believe there is anything interesting about the creation of this advert. Samsung utilise people throughout the clip as the main focal point rather than promoting the huge inventory of Samsung products, which has been avidly used as the main marketing tool for many various businesses. Throughout the clip there are multiple people from multiple disciplines; one of them a dancer, one of them tackling a mission to get to space, a blind athlete and an extreme downhill skater. However, the one aspect that I find interesting about the advert is the utilisation of inspiration as the vehicle to drive interest in both the company and its mission. Progressively in the modern era, lots of adverts (see Nike , Gillette & K...

If you've ever been thrown in at the deep end in a new job (which almost everyone has at some point in their life), then you must know how nerve-racking the experience is. You speak in interviews about the endless amounts of experience you have and how you'll be the 'best candidate for the job', with little knowledge that within a week you could be managing an International scale event. Okay, I'll admit, I didn't take the traditional route of job application, interview, job offer; instead I was able to develop my experiences of the organisation from within. This started as an event staff member by working with like-minded students who (like myself at the time) were all there for one reason. Don't get me wrong, money will always be considered the main factor when applying for a job, especially as you have your meteoric climb up the career ladder and the salary improves. But what if money wasn't and isn't the only thing that should motivate you to work...