How one business will change the world

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Household waste- no one likes needlessly throwing away perfectly good food. It's a recurring problem for many modern households that struggle to use the perishable items that make their way into many fridges across the globe. But can this be prevented?

 Matt Schwartz, the CEO at Afresh, saw massive potential in this somewhat incomprehensible problem by creating a business that utilises AI (Artificial Intelligence) to help others plan their grocery demands. He outlines in his pitch for the business that despite the massive amount of expenditure on fresh food, the technology used by supermarkets still relies on manual processes and made the likelihood of food going to waste far more likely.

WRAP, an organisation focused at building a world geared towards sustainable resource efficiency, has since highlighted a plan for 2025 that wants to reduce the 70% of household waste going to landfill- with statistics showing that 68% of this waste is edible food. 

 This is where Afresh come in! 

The US based business is paving the way for innovative thinking that could revolutionise the way supermarkets organise the replenishment of fresh food on their shelves. Afresh is already showing that their technology is working, with one article highlighting that supermarkets have seen food waste figures drop by half.

Based on consumption, supermarkets will be able to cater the amount of fresh food they put on their shelves to the amount that people actually buy. Alongside a reduction in the amount of food wasted, this could also see a sizeable gain for supermarkets, which could reflect the pricing of food products- a win win! 

But where next?

With a world crying out for a more sustainable approach to fresh food utilisation, it is clear that these futuristic steps taken by Afresh will revolutionise the way we think about tackling the food waste epidemic. There is also the opportunity for Afresh to roll out this same software for mega and major events.

Considering the masses of food ordered for the Super Bowl; the implementation of this same technology would only simplify the process of ordering fresh food from suppliers and decrease the likelihood of fresh food going to landfill. It's safe to say the future is looking green for supermarkets and Afresh Technologies.
Location: Worcester, UK

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