How Chilly's Bottles went global
In a pretty stark world, Chilly's Bottles seemed to rise from the ashes to global recognition. How did this business redesign a household item and become the company with the fastest growing sales across the last three years? I take a sneak peek at this innovative brand and their incredible journey to the top. It's pretty simple really- take a material that is leading the world to a global climate crisis and replace this with the stainless steel of a traditional flask; what's so different about that? Well that's where you're wrong, well.. not completely wrong, but there's more to it than that. "Simple really- replace the material leading to a climate crisis with stainless steel, right? Wrong." Although James Butterfield and Tim Bouscarle launched the business based on the century old flask, they added their own creative, striking and visually appealing designs to bring this product into the 21st century. They designed bottles that will keep water c...