What's the big deal with Gymshark?
It's safe to say that Gymshark have taken the world by storm. With an Instagram following in excess of 3.9 million people and a 2018 gross profit of £74 million, the sportswear company have burst onto the scene with aplomb. But why have Gymshark become so popular? For some readers, the question might be- who are Gymshark? But that's enough rhetorics- I'm going to peel back the edges of this shark-infested brand and discuss how this global business, founded in 2012, became the world's hottest fitness clothing retailer. What makes it so popular? The ability of the business to attract a younger target audience is a massive factor in the success of Gymshark. With fitness clothing trending and incremental steps towards the onus placed upon physical activity, this untapped market was immediately capitalised on and boosted the athleisure industry immensely. The men's and women's clothing brand also put the customer first- but this isn't a new approach! Alth...